Thank you so much for your interest in our Soar with Reading program! Over the past three years, JetBlue has placed thoughtfully designed vending machines that dispense brand-new, free books for kids ages 0 – 14. Kids are allowed to take as many books as they are interested in – no strings attached – in hopes that providing free access to books in a fun and convenient way will encourage a love of reading.

FAQ’s about our book vending machines:

How are #BookBattle cities chosen?

#BookBattle cities are chosen based on several criteria, including a commitment to cities where JetBlue flies and where book deserts exist. Through our research, book deserts have been identified as high poverty communities that have limited access to age appropriate books for children. To date, JetBlue and our partners have donated nearly $3 million worth of books through the Soar with Reading program. Since launching our online #BookBattle, we’ve brought our book vending machines to Anacostia (Washington, DC); Detroit, MI and Ft. Lauderdale, FL donating 100,000 books to children in each of these cities.

How about donating books to several cities throughout the summer?

We’ve had success in building impactful partnerships within the communities hosting vending machines over the past several years. The response to this holistic approach has been overwhelmingly positive year over year. Our research also shows that we have greater impact when we focus our summer book donation in one city rather than making smaller donations in multiple cities

How do I get my book into your vending machines?

We work closely with our publishing partners to cultivate a comprehensive and diverse book selection to include in the vending machines. These books are thoughtfully selected based on several criteria, including the dimensions required to vend properly, diverse titles and subject matter, and age appropriateness.

More questions? Contact us here: